Acronym

Acronym An overused, inaccessible linguistic shortcut that lazily shifts responsibility from the communicator to the audience. Acronyms dull understanding and slow adoption of really useful tools and strategies. See our blog post about the painful acronym iPaaS. Questions? Let’s Chat! Chat with Us Hey SaaS leaders: we’re here to help you understand the world of…

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API

An API stands for “Application Programming Interface.” But to really understand the term, see our full definition by clicking “read more” below.

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CRM

CRM stands for Customer Relationship Management, meaning software that helps your business track your customer data, customer activity and engagement with your business, and their behavior related to your products or services. But to really understand the term, see our full definition by clicking “read more” below.

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Custom Integration

Custom integrations are built to solve the needs of a single end-customer, i.e. a business or organization that seeks an integration not provided by the SaaS itself.

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