Deeper Hooks Lab
"Everyone wants to be a platform: a place where people build products and services around. Your surface area for development must expand beyond your CRUD API. We'll give you confidence for this new phase of development."
An evaluation of your (potential) in-app integration points with prioritized opportunities for deeper, more impactful integrations. We'll provide screenshots and suggested developer experience and specs with examples.
Why It Matters
Developers Will Love You
Our recommendations are informed from the use of hundreds of APIs. Our proposed spec will be tailored for the best developer experience.
Increase Stickiness
Users interacting with their other apps—without leaving yours—will stick around longer and churn less. It's a retention superpower.
Start Smart
Following our recommendations, your internally built integrations will use architecture that's an easy switch to flip to enable 3rd party extensions later.
Integration Points We Evaluate
We look at every surface in your application where deeper hooks could unlock value.
Event Hooks & Webhooks
Where can external systems react to what's happening in your app? We map trigger points and suggest event schemas.
Embedded Components
Where can third parties render UI inside your application? We identify iframe opportunities, widget slots, and card systems.
Workflow Extensions
Where can users inject custom logic? We look at automation triggers, action steps, and conditional workflows.
Data Extensions
Where can third parties extend your data model? We evaluate custom fields, metadata, and relationship hooks.
Context Sharing
Where can your app share context with embedded tools? We map sidebar integrations, command palettes, and contextual actions.
Marketplace Architecture
How can you organize and surface these extensions to users? We suggest marketplace structures and discovery patterns.
Example Opportunities
Here's what prioritized opportunities might look like for a typical SaaS product.
When a task is completed, trigger external workflows (Zapier, n8n, custom webhooks)
Allow third parties to render contextual cards in the record detail view
Let users add custom buttons that call external APIs with record context
Enable third parties to create synced fields that pull data from external sources
What You'll Receive
Detailed artifacts to guide your platform journey.
Integration Point Map
A visual map of all potential integration points in your application with screenshots and annotations. Your product team can use this for research and planning.
Prioritized Opportunities
Ranked list of integration opportunities by impact and feasibility. Use it as a potential roadmap for development.
Technical Architecture Notes
Architecture considerations and suggested specs for priority integrations. Share with engineering for research.
Recorded Walkthrough
Video explanation walking through each opportunity. Share with the team for easy review.
How Teams Use This
Ready to Become a Platform?
Discover the deeper integration opportunities hiding in your product.
Request This Audit