The Left Hook Blog
News and insights from the Left Hook Team.
Appcelerate your HubSpot App with Frigg (by September 30!)
Wanted: HubSpot App Partners (Existing & New!) Left Hook wants to build (or rebuild) three HubSpot apps this fall- fast and affordably. Recently Left Hook released v1 of Frigg, our integration framework designed to accelerate integration development. Frigg v1 significantly reduces the time and effort required to develop a HubSpot App (and many other opportunities).…
Ecosystems, Trust Halos, the “Build to Us” Chasm, and why Left Hook is your next ELG Partner
Your platform has a trust halo but a “build to us” chasm problem. Left Hook’s Frigg can help.
Asana’s CRO on Enterprise Software Consolidation & Partner-Led Growth
Asana’s CRO recently told Wall Street analysts that “selective partnerships” will help it consolidate enterprise software spend and push their AI-infused products.
CEO to Wall Street: ServiceNow’s Partners + AI = “Wow Factor”
ServiceNow told Wall Street recently that partners are the key to unlocking growth of its AI product line.
Announcing the Frigg Integration Framework
Left Hook is proud to announce the public release of Frigg, our software framework designed to help SaaS companies build direct/native integrations faster.
Join Left Hook for HubSpot Developer Community Day!
Left Hook’s Sean Matthews to speak at Hubspot Dev Day 2020 on building Marketplace Apps
The HubSpot Partner Ecosystem: Early Observations from a HubSpot Developer (Part 2 of 2)
Our observations about the value and process of building HubSpot Marketplace apps.
HubSpot’s Evolving Ecosystem Opportunity (Part 1 of 2)
Behold the mighty HubSpot. How can your SaaS best leverage its ever-expanding universe of customers?
GetApp Data, Integrations, and SaaS Success
In 2019 GetApp evaluated and ranked the top B2B SaaS products. Our analysis suggests that more/better integrations are an important opportunity for your SaaS.
If Integrations Drive SaaS Success, Where’s the Data?
Many companies make bold claims about the importance of universal integration for B2B SaaS companies. Few have the data to back these claims up, but Left Hook is in the hunt.
iPaaS and iSaaS: A Brief History of an Acronymic Sin
Do software integration practitioners world really need clunky acronyms to sound smart and expert-y? We say no.
The Future of SaaS is Integration
The secret of growth for SaaS companies is a strong integration strategy.
Zapier by the Numbers: Zapier Valuation, Revenue, Users, Employees, and More UPDATED
From a startup weekend idea to a +$5 billion automation behemoth in ten years, Zapier’s growth is mind boggling.
Left Hook Digital Named Zapier’s First Integration Developer Partner
Left Hook Digital was recently named Zapier’s first-ever Integration Developer Partner.
What Alternatives as ItDuzzit Shuts Down?
RIP ItDuzzit. What other integration platforms can replace it?