Integration Insights
Expert insights on integration strategy, technical best practices, and industry trends from Zapier's first developer partner.
Featured Articles
Our most impactful insights on integration strategy
25 Integration Insights from 2025: The Critical Infrastructure for AI
For all of AI's promise, none of it works without integrations. Data integrations, MCP Apps, and MCP UI are the critical path for AI to deliver real value.
26 Integration Predictions for 2026: What's Coming Next
MCP becomes table stakes. The vibe-coded hangover arrives. Simple automations get eaten by agents. Here's what to watch in integration, automation, and AI.
The 3 Layers Shaping Integration: Why AI Can't Replace What You Actually Need
AI agents are eating simple automations. But complex, mission-critical integrations become MORE valuable. Here's the framework for understanding why.
The Vibe-Coded Hangover: What We Learned Building Integrations in 2025
All those integrations built by prompting Cursor without understanding the APIs? They're already breaking. Here's what we saw, what we learned, and what's next.
26 Integration Predictions for 2026: What's Coming Next
MCP becomes table stakes. The vibe-coded hangover arrives. Simple automations get eaten by agents. Here's what to watch in integration, automation, and AI.
25 Integration Insights from 2025: The Critical Infrastructure for AI
For all of AI's promise, none of it works without integrations. Data integrations, MCP Apps, and MCP UI are the critical path for AI to deliver real value.
The 3 Layers Shaping Integration: Why AI Can't Replace What You Actually Need
AI agents are eating simple automations. But complex, mission-critical integrations become MORE valuable. Here's the framework for understanding why.
The Vibe-Coded Hangover: What We Learned Building Integrations in 2025
All those integrations built by prompting Cursor without understanding the APIs? They're already breaking. Here's what we saw, what we learned, and what's next.
Appcelerate your HubSpot App with Frigg (by September 30!)
Build or rebuild your HubSpot app with Frigg. Includes authentication, bulk syncing, timeline events, CRM extensions, and custom UIs.
Ecosystems, Trust Halos, the "Build to Us" Chasm, and why Left Hook is your next ELG Partner
Exploring ecosystem-led growth challenges and how Frigg v1 enables integrations to working state within 20 minutes under MIT License.
Asana's CRO on Enterprise Software Consolidation & Partner-Led Growth
Exploring Asana's CRO perspective on enterprise software consolidation and the importance of partner-led growth strategies.
CEO to Wall Street: ServiceNow's Partners + AI = 'Wow Factor'
ServiceNow's partnerships and AI strategy creating significant value according to CEO communications with Wall Street.
Announcing the Frigg Integration Framework
Left Hook is proud to announce the public release of Frigg, our software framework designed to help SaaS companies build direct/native integrations faster.
Join Left Hook for HubSpot Developer Community Day!
Event announcement for HubSpot Developer Community Day featuring tips and tricks for building CRM extensions.
The HubSpot Partner Ecosystem: Early Observations from a HubSpot Developer (Part 2 of 2)
Six key observations for HubSpot app developers: success metrics, quality standards, feature support, and long-term product mindset.
HubSpot's Evolving Ecosystem Opportunity (Part 1 of 2)
Examining HubSpot's platform transformation with 73,000+ customer orgs, 700K+ marketplace installations, and 33% YoY growth.
GetApp Data, Integrations, and SaaS Success
Analysis of GetApp's 2019 rankings across 29 categories, revealing high variance in integration scores as a differentiation opportunity.
If Integrations Drive SaaS Success, Where's the Data?
Questioning integration-success correlation with limited empirical data. References Zapier/Typeform research showing early adoption as buy signal.
iPaaS and iSaaS: A Brief History of an Acronymic Sin
Exploring confusing acronym origins. Boomi coined iPaaS in 2008, Gartner differentiated iPaaS vs iSaaS. Plain language preferable.
The Future of SaaS is Integration
The secret of growth for SaaS companies is a strong integration strategy.
Zapier by the Numbers: Zapier Valuation, Revenue, Users, Employees, and More UPDATED
From a startup weekend idea to a +$5 billion automation behemoth in ten years, Zapier's growth is mind boggling.
Left Hook Digital Named Zapier's First Integration Developer Partner
Announcing Left Hook as Zapier's first Integration Developer Partner, building global apps for Citrix ShareFile and Hatchbuck CRM.
What Alternatives as ItDuzzit Shuts Down?
ItDuzzit shutdown analysis after Intuit acquisition. Platform competed with Zapier/Tray.io with complex multi-step trigger support.
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