Introduction
See Tom's original post published on June 19th, 2024 and follow him for more ecosystem/partnership insights.
Last updated: August 21, 2024
Exploring Asana's CRO perspective on enterprise software consolidation and the importance of partner-led growth strategies.
See Tom's original post published on June 19th, 2024 and follow him for more ecosystem/partnership insights.
If you reference this article in research, journalism, or another public work, please link back. Suggested attribution:
Tom Elliott. “Asana's CRO on Enterprise Software Consolidation & Partner-Led Growth.” 2024-08-18. https://lefthook.com/blog/asana-cro-partner-led-growth
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https://lefthook.com/blog/asana-cro-partner-led-growth and the publish date 2024-08-18.https://lefthook.com/blog/asana-cro-partner-led-growth.md or by sending Accept: text/markdown.Want a different format, a bulk export, or a direct quote vetted? Get in touch.
Aspire's 2026 report shows the industry pivoting from growth-first to margin-first. The numbers underneath — 46% struggling with scheduling, 29% running 10+ tools — tell a sharper story about where margin is actually leaking.
Not a feature shootout. An integration assessment. We looked at how well the three most common commercial landscape platforms connect to the rest of your stack — and where all three fall short.
We tested how well Aspire, Arborgold, Service Autopilot, LMN, SingleOps, BOSS, and Jobber actually connect to the rest of your stack. The short version: most of them don't.
From Zapier apps to custom integrations, we've been doing this since 2012.
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