Industry
Industry news, analysis, and commentary on the integration and SaaS ecosystem landscape.
5 articles
Asana's CRO on Enterprise Software Consolidation & Partner-Led Growth
Exploring Asana's CRO perspective on enterprise software consolidation and the importance of partner-led growth strategies.
Tom Elliott·8/18/2024
1 min read
CEO to Wall Street: ServiceNow's Partners + AI = 'Wow Factor'
ServiceNow's partnerships and AI strategy creating significant value according to CEO communications with Wall Street.
Tom Elliott·8/18/2024
1 min read
GetApp Data, Integrations, and SaaS Success
Analysis of GetApp's 2019 rankings across 29 categories, revealing high variance in integration scores as a differentiation opportunity.
Tom Elliott·1/23/2020
12 min read
iPaaS and iSaaS: A Brief History of an Acronymic Sin
Exploring confusing acronym origins. Boomi coined iPaaS in 2008, Gartner differentiated iPaaS vs iSaaS. Plain language preferable.
Tom Elliott·12/4/2016
5 min read
What Alternatives as ItDuzzit Shuts Down?
ItDuzzit shutdown analysis after Intuit acquisition. Platform competed with Zapier/Tray.io with complex multi-step trigger support.
Tom Elliott·3/15/2016
2 min read