Wistia provides video hosting for businesses and personal users. The Wistia application includes detailed analytics (such as viewer heatmaps) and integrations with external stats tools like Google Analytics. The Wistia interface allows for complete customization of the video player, post and pre-roll behavior of the video, and an API which allows users to make customizations to their videos, accounts, and statistics programmatically on the back end.

Along with features like the SuperEmbed Builder, which is the tool that assists with the generation of embed codes as well as the customization of the video’s behavior and the player’s look, Wistia has also integrated closed captioning, transcripts, and other tools that are growing increasingly important in the video marketing world.

Wistia produces educational resources on video marketing; these include instructional videos in the Learning Center as well as regular blog content. These resources include content on pre-production, production, and post-production considerations.