With over 5 million QuickBooks Online subscribers and another 700,000 QuickBooks Desktop customers, QuickBooks is a SMB monster that is also embedded in many successful mid-cap companies. Its mix of accounting tools, payment systems, and live expert marketplaces makes the QuickBooks app ecosystem among the largest on the web. These products now have App Marketplaces to match, with over 700 QuickBooks Online Apps and 400+ Desktop Apps available.
Left Hook Notes on Marketing Dimensions
Intuit’s Quickbook audience is massive- a reported 5 million businesses subscribing to Quickbooks Online, and another 700,000 using various desktop versions, and over 200k using the more powerful Advanced and Enterprise versions. Many businesses have two audiences for your SaaS: a business owner and a bookkeeper. Bookkeepers evangelize useful integrations to their client lists, giving you added exposure. Intuit’s proactive marketing is limited, but the eyeballs on apps.com (dedicated marketplace site) may be good enough to justify taking this integration opportunity.
Customer Base Explained
- 1M to 10M
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
Co-Marketing Options Explained
- External Marketplace
- Joint Promotion
Interface Options Explained
- Internal UI
User Experience Notes Explained
The audience for these integrations are both small business owners and accountants, so your UX has to be simple and clear. The most common use cases involve syncing data between two systems, which will require a hosted UI to allow admins to authenticate and configure (i.e. map fields to the Chart of Accounts).
Note that Quickbooks Desktop integrations are a different beast than QBO integrations. Desktop integrations require the end-user to install an “agent” software that interacts with the organization’s QB file, which is hosted on a local machine or another virtual server optimized for use with Quickbooks.