Integration Opportunity:

Zapier is a leading automation platform that helps non-technical users easily integrate data from over 2,000 different SaaS apps.

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Zapier Public App Dimensions

Market
Opportunity

  • 1M to 10M
  • Very Small (Under $1M)
  • Small (Under $10M)
  • Mid-Cap ($10M-$50M)
  • External Marketplace
  • Inside App UI
  • Social Media
  • Email to Users
  • Joint Promotion

Fall 2019: Zapier has over 3 million users, of which approximately +100,000 are paid customers. We estimate the average MMR per customer at ~%50/month. Zapier’s core audience tends toward smaller companies, though its Team features are opening up the mid-cap space.

User
Experience

  • Internal UI
  • Third Party UI
  • Point-to-Point
  • Point-to-Many
  • Multi-Step Workflows

Zapier requires a direct relationship with your users (i.e. a separate login account) and intensively markets a freemium upsell. While most users manage their Zaps through Zapier’s own website, Zapier does provide an API-based Zap Builder that can be embedded in your UI. This “Partner API” is most definitely NOT a white label solution (branded with Zapier login required) but keeps your user in your UI through a modal window.

Developer
Details

  • Target App

Zapier does not charge its SaaS partners for access to its platform. It does require co-marketing activities.

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