Zapier Public App
Integration Opportunity:
Zapier is a leading automation platform that helps non-technical users easily integrate data from over 2,000 different SaaS apps.
Insider Details:
Market Opportunity
Fall 2022: Zapier has over 3 million users, of which approximately +100,000 are paid customers. We estimate the average MMR per customer at ~%50/month. Zapier’s core audience tends toward smaller companies, though its Team features are opening up the mid-cap space.
- 1M to 10M
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- External Marketplace
- Inside App UI
- Social Media
- Email to Users
- Joint Promotion
User Experience
- Internal UI
- Third Party UI
- Point-to-Point
- Point-to-Many
- Multi-Step Workflows
Zapier requires a direct relationship with your users (i.e. a separate login account) and intensively markets a freemium upsell. While most users manage their Zaps through Zapier’s own website, Zapier does provide an API-based Zap Builder that can be embedded in your UI. This “Partner API” is most definitely NOT a white label solution (branded with Zapier login required) but keeps your user in your UI through a modal window.