Microsoft Power Automate (formerly Flow) is an online workflow service that enables you to work smarter and more efficiently. It makes it practical and simple for line-of-business users to build workflows that automate time-consuming business tasks and processes across applications and services.
In addition to Flow, Microsoft also offers two other integration platforms: PowerApps and Azure Logic Apps. Features overlap between these three tools, and building a connector for one services makes it easy for Left Hook to enable it for the other two.
Left Hook Notes on Marketing Dimensions
Microsoft Power Automate is included with almost all subscriptions to Microsoft Office 365 and Dynamics, putting the total number of potential users well over 100 million; MS reported 1.1 million monthly active users in May 2018.
Logic Apps is part of the metered Azure service.
PowerApps is a separate subscription starting at $7 /user/month, with a more advanced feature set costing $40/user/month.
Customer Base Explained
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- Enterprise ($50M-$500M)
- Giants ($500M+)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
Interface Options Explained
- Internal UI
- Third Party UI
- Multi-Step Workflows
User Experience Notes Explained
MS Power Automate is natively used within Microsoft’s own products (i.e. Sharepoint, Excel, etc.). A SaaS can embed the Flow Builder into its UI to keep users on-site, but an authenticated Microsoft account is still required.
Logic Apps is a part of the larger Azure tooling.
PowerApps is a stand-alone UI.