The Left Hook Blog

News and insights from the Left Hook Team.

Announcing the Frigg Integration Framework

Left Hook is proud to announce the public release of Frigg, our software framework designed to help SaaS companies build direct/native integrations faster.

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Join Left Hook for Hubspot Developer Community Day!

Left Hook’s Sean Matthews to speak at Hubspot Dev Day 2020 on building Marketplace Apps

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The Hubspot Partner Ecosystem: Early Observations from a Hubspot Developer (Part 2 of 2)

Our observations about the value and process of building HubSpot Marketplace apps.

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Hubspot’s Evolving Ecosystem Opportunity (Part 1 of 2)

Behold the mighty Hubspot. How can your SaaS best leverage its ever-expanding universe of customers?

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GetApp Data, Integrations, and SaaS Success

In 2019 GetApp evaluated and ranked the top B2B SaaS products. Our analysis suggests that more/better integrations are an important opportunity for your SaaS.

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If Integrations Drive SaaS Success, Where’s the Data?

Many companies make bold claims about the importance of universal integration for B2B SaaS companies. Few have the data to back these claims up, but Left Hook is in the hunt.

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iPaaS and iSaaS: A Brief History of an Acronymic Sin

Do software integration practitioners world really need clunky acronyms to sound smart and expert-y? We say no.

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The Future of SaaS is Integration

The secret of growth for SaaS companies is a strong integration strategy.

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Zapier by the Numbers: Zapier Valuation, Revenue, Users, Employees, and More UPDATED

From a startup weekend idea to a +$5 billion automation behemoth in ten years, Zapier’s growth is mind boggling.

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Left Hook Digital Named Zapier’s First Integration Developer Partner

Left Hook Digital was recently named Zapier’s first-ever Integration Developer Partner.

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