The Left Hook Blog

News and insights from the Left Hook Team.

The Hubspot Partner Ecosystem: Early Observations from a Hubspot Developer (Part 2 of 2)

As covered in Part 1 of our Hubspot Partner Ecosystem Opportunity Review, Hubspot is making a big bet on its transition from app to suite to marketplace. Its Marketplace offers SaaS leaders a golden opportunity to connect over 73,000 Hubspot customers through a universal integration app. In this Part 2, we offer six observations for…
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Hubspot’s Evolving Ecosystem Opportunity (Part 1 of 2)

Behold the mighty Hubspot (NYSE: HUBS). As of February 2020, Hubpsot has +73,000 customers organizations (customers) spending an average of almost $10,000 a year on its suite of SaaS "hubs." How can your SaaS best leverage this ever-expanding universe?
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GetApp Data, Universal Integrations, and SaaS Success

In 2019 GetApp evaluated and ranked the top B2B SaaS products. Their study included integration as one of five ranking factors. Our analysis suggests that more/better universal integrations are an important opportunity for your SaaS.
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If Integrations Drive SaaS Success, Where’s the Data?

Many companies make bold claims about the importance of universal integration for B2B SaaS companies. Few have the data to back these claims up, but Left Hook is in the hunt.
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Announcing our Integration Challenge

WANTED: Software or technology organizations on a social mission for our Season of Connecting Integration Challenge.
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iPaaS and iSaaS: A Brief History of an Acronymic Sin

Do software integration practitioners world really need clunky acronyms to sound smart and expert-y? We say no.
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The Future of SaaS is Integration

The secret of growth for SaaS companies is a strong integration strategy.
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Zapier by the Numbers

Our long-time partner Zapier is almost ten years old. Over time we've tracked its users, revenue, employees, apps, and venture capital raise. Bookmark this post to keep your eye on this important rock star company.
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Left Hook Digital Named Zapier’s First Integration Developer Partner

Left Hook Digital was recently named Zapier’s first-ever Integration Developer Partner.
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What Alternatives as ItDuzzit Shuts Down?

RIP ItDuzzit. What other integration platforms can replace it?
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