By the Numbers: Zapier Revenue, Zapier Users, Zapier Employees, and More
How big is Zapier? What is Zapier’s revenue? How many Zapier users are there?
Since I first wrote this post almost FOUR years ago, Zapier has grown tremendously and is more public about its astounding success.
ZAPIER REVENUE: $50 Million ARR*
*WILD ASS GUESS Updated 2/21/2020: As you’ll read below, Zapier reported 100,000 paid users in April 2019.
We estimate that they’ve grown to about 130,000 paid users in February 2020.
Assuming an average of $50 per account per month, this lands Zapier north of $80 million ARR in February 2020.
Pretty impressive for a company that is effectively bootstrapped by modern software startup standards.
ZAPIER PROFITABLE SINCE 2014
UPDATE: 2/21/2020: CEO Wade Foster on This Week in Startups with Jason Calacanis: Zapier has been profitable since 2014.
This is the first time we’ve heard this date disclosed.
ZAPIER USERS: 3 million+
UPDATE: 4/30/2019: Fast Company reported last December 2018:
Now, Zapier’s automation service is growing faster than ever with 3 million registered users, up from 2 million in January and one million in May 2016.
As we like to say here in New Hampshire, that’s wicked growth!
Interestingly, Zapier’s total number of users is still ~3 million- suggesting that Wade and the team has done a solid job this past year of forcing formerly free users into a paid plan.
Considering the very small number of tasks available with its free plan, Zapier isn’t really a freemium product anymore, but it sure is sticky- to the tune of +40k new paid users in the past 12 months.
ZAPIER APPS IN THE ZAPBOOK: 2,000+
UPDATE: 2/11/2020: Zapier announced passing the 2,000 app threshold in a press release.
Zapier’s Head of Partnerships posted on Linkedin in early February 2020 that the company’s “next stop: 10,000 apps.”
ZAPIER HEADCOUNT: 300 Employees
UPDATE: 2/21/2020: CEO Wade Foster on This Week in Startups with Jason Calacanis: Zapier now has more than 300 employees.
All of Zapier’s employees work remote, a unique feature that Foster gets asked about in interviews.
ZAPIER VENTURE CAPITAL FUNDING: $1.2 Million
Just $1.2 million according to multiple sources, including Crunchbase. Angel investment guru Jason Calacanis describes Zapier as a “mega-pegasus” for raising so little money, but creating so much enterprise value.
This news story from Silicon Prairie News announced Zapier’s first fundraising round in October, 2012:
Zapier, which makes a platform for syncing data between web applications, today announced a $1.2 seed round featuring investment from Bessemer Venture Partners and Draper Fisher Jurvesten. The round also includes investment from a pair of Columbia-based investors, Brant Bukowsky and Brent Beshore, as well as Wufoo co-founder Kevin Hale, Michael Liou, Kim Miller, Jon Murray, Mike Stachowiak and Ben Li.
Foster also told Calacanis that they had achieved amazing growth with just a single round.
From his March 2016 interview:
Calacanis: And you’ve only raised $1 million?
Foster: One million and change, yeah.
Calacanis: You’re capital efficient, huh? You’re making more money per year than you’ve raised!
That’s the way to do it. That’s it.
Foster: …Capital efficiency is back in style, thank goodness.
Calacanis: But You’ve only had to dilute 20% of your cap table!
Foster: I very much like that.
Calacanis: So you get to own this huge chunk of your own company, and be in control of your own destiny. That’s good. You’re doing it right, Wade.
Foster: We’re trying to do the triple triple, double double double thing that investors talk about…. eventually before you know it, you’re a $30 million revenue business.
Citation Date: This Week in Startups, March 1, 2016