Integration Opportunity:

Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot’s customers have all the tools they need to manage the customer experience from awareness to advocacy. And Hubspot apps are a big part of its success.

With 73,000 customer organizations integrating an average of five different partner apps, the Hubspot App Marketplace drives serious adoption and attention to its app partners. Be sure to read out two-part blog series on Hubspot’s app ecosystem.

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Hubspot App Dimensions

Market
Opportunity

  • 10K to 100K
  • Very Small (Under $1M)
  • Small (Under $10M)
  • Mid-Cap ($10M-$50M)
  • External Marketplace
  • Inside App UI
  • Joint Promotion

As a public company, Hubspot reports on several helpful dimensions. It’s 2019 earnings press release (February 2020) revealed an average subscription revenue per customer averaging above $10k; that’s about $750/month. HubSpot pioneered the concepts and software to power Inbound Marketing. Over 73,000 total customers in more than 100 countries use HubSpot’s award-winning software, and 94% of them integrate an average of five partner apps.

User
Experience

  • Target App's UI
  • Third Party UI
  • Point-to-Point

Hubspot offers other SaaS companies several ways to integrate with its suite of tools. Here are some of the most common use cases:

CRM Extension: Add your data to a Hubspot CRM Contact, Company, or Deal record, and have it viewed inside the CRM’s UI on its own branded sidebar “card.” You can also add UI functions that trigger events and push data back to your app.

Timeline: Add Contact, Company, or Deal specific event data to that Contact, Company, or Deal’s timeline viewed inside the Hubspot UI (including CRM, Marketing Hub, and others TBD.)

Sync Data: Using a field mapping UI, configure data syncing between entities and fields in your app and Hubspot entities and fields.

Developer
Details

  • Third Party

Publishing Cost: Hubspot does not charge any fee to publish your App in their Marketplace.

Code Hosting Cost: Hubspot’s DX facilitates some functions, but most of integration’s code will run on an independent third-party server like AWS or Heroku. Left Hook will also build custom UI elements for user authentication, field mapping, and related implementation steps. These costs will scale depending on number of users and the amount of data moving between apps; for most SaaS companies, this secure infrastructure will cost between $50 and $200 per month. Contact us to explore these costs in greater detail.

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