Integration Opportunity:

Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot’s customers have all the tools they need to manage the customer experience from awareness to advocacy. And Hubspot apps are a big part of its success.

With 95,000+ customer organizations integrating an average of five different partner apps, the Hubspot App Marketplace drives serious adoption and attention to its app partners. Be sure to read out two-part blog series on Hubspot’s app ecosystem.

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Insider Details:

Market Opportunity

As a public company, Hubspot reports on several helpful dimensions. It’s most recent earnings press release revealed an average subscription revenue per customer averaging around $10k; that’s about $750/month. HubSpot pioneered the concepts and software to power Inbound Marketing. Over 95,000 total customers in more than 100 countries use HubSpot’s award-winning software, and 94% of them integrate at least one marketplace app- and 57% integrate five or more.

  • 10K to 100K
  • Very Small (Under $1M)
  • Small (Under $10M)
  • Mid-Cap ($10M-$50M)
  • External Marketplace
  • Inside App UI
  • Joint Promotion

User Experience

  • Target App's UI
  • Third Party UI
  • Point-to-Point

Hubspot offers other SaaS companies several ways to integrate with its suite of tools. Here are some of the most common use cases:

CRM Extension: Add your data to a Hubspot CRM Contact, Company, or Deal record, and have it viewed inside the CRM’s UI on its own branded sidebar “card.” You can also add UI functions that trigger events and push data back to your app.

Timeline: Add Contact, Company, or Deal specific event data to that Contact, Company, or Deal’s timeline viewed inside the Hubspot UI (including CRM, Marketing Hub, and others TBD.)

Sync Data: Using a field mapping UI, configure data syncing between entities and fields in your app and Hubspot entities and fields.

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