With one CRM to rule them all, Salesforce is the T-Rex of the SaaS world, eating more of the CRM marketshare than SAP, Oracle, Microsoft, and Adobe combined. Over 150,000 customers orgs and tens of millions of users live inside the Sales, Support, Marketing, etc “clouds.”
To date Salesforce’s AppExchange marketplace has facilitated over 8 million installs, with nearly 90% of all Salesforce customer orgs installing at least one app.
That’s why IDC thinks Salesforce generated $20 billion in 2020 revenue for its 2,000+ ISV partners. A T-Rex that shares more with its velociraptors than it eats might better be named “Godzilla.”
Left Hook Notes on Marketing Dimensions
Salesforce’s ecosystem is enormous. IDC estimates that for every $1 of revenue generated by the company, five times that number is generated by its partners and service providers.
If we understand IDC’s math correctly, that’s $20 billion in 2020 revenue generated by the 2,000+ ISVs selling software on the AppExchange- and that’s before the Slack acquisition.
Our friendly competitors at CodeScience report that ISVs on the AppExchange raised over $4 billion in venture capital in 2020.
If those VCs are right (with Salesforce itself the most active investor), there must be real marketing benefit to integrating and distributing your SaaS through the AppExchange.
Customer Base Explained
- 100K to 1M
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- Enterprise ($50M-$500M)
- Giants ($500M+)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
- Sales Training
- Social Media
- Press Release / Newsletter
- Email to Users
- Joint Promotion
- Event Perks
Interface Options Explained
- Target App's UI
- Third Party UI
User Experience Notes Explained
Salesforce offers a dizzying number of integration options for ISVs, resulting in many different potential use experiences from “no UI at all” to “our entire product is built inside Salesforce.” Contact us to unpack what’s possible and sensible for your use cases.