Customer Base Explained
- 1M to 10M
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- Enterprise ($50M-$500M)
- Giants ($500M+)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
Left Hook Notes on Marketing Dimensions
Slack announced in mid-2018 that is had reached +8 million daily active users across 500k organizations, of which +3 million are paid users across 70k paid teams. 94% of paid teams use apps & integrations.
One early Slack app (HeyTaco) reported selling over 3.7 million tacos via their slack app, but these results are unverified.
Interface Options Explained
- Target App's UI
User Experience Notes Explained
Send rich & timely notifications, invoke workflows at will using slash commands and message actions, build a useful conversational bot, and much more.
Slack’s “slash command” UI takes non-techies some time to learn, but once inculcated they love the speed and ease of use. The release of Actions allows users to take frequent actions (i.e. “Add this Task To Do list”) with a simple keystroke or pull-down menu choice, all w/o leaving Slack’s UI.
Users can also interact with message-based bots to seek information through queries.
- Third Party
Cost to Publish Explained
Publishing Cost: Slack does not charge to publish your App in their Marketplace.
Code Hosting Cost: This integration’s code will run on an independent third-party server like AWS or Heroku.
Backend Difficulty Explained
Frontend Difficulty Explained