Build a wide variety of user-friendly features into a Slack app, and empower your users to use your SaaS from within the Slack UI. Send rich & timely notifications, invoke workflows at will using slash commands and message actions, build a useful conversational bot, and much more.
Left Hook Notes on Marketing Dimensions
Slack announced in mid-2018 that is had reached +8 million daily active users across 500k organizations, of which +3 million are paid users across 70k paid teams. 94% of paid teams use apps & integrations.
One early Slack app (HeyTaco) reported selling over 3.7 million tacos via their slack app, but these results are unverified.
Customer Base Explained
- 1M to 10M
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- Enterprise ($50M-$500M)
- Giants ($500M+)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
Interface Options Explained
- Target App's UI
User Experience Notes Explained
Send rich & timely notifications, invoke workflows at will using slash commands and message actions, build a useful conversational bot, and much more.
Slack’s “slash command” UI takes non-techies some time to learn, but once inculcated they love the speed and ease of use. The release of Actions allows users to take frequent actions (i.e. “Add this Task To Do list”) with a simple keystroke or pull-down menu choice, all w/o leaving Slack’s UI.
Users can also interact with message-based bots to seek information through queries.