Google Chat Bot
Integration Opportunity:
Lost amid G Suite’s better-known offerings, Google Chat is now a “unified messaging platform” with over six million customer organizations and billions of potential users.
Like its competitors Slack, Microsoft Teams, Workplace by Facebook, and Webex Teams, users can install a Google chatbot representing and interacting with your SaaS inside a Room. Your mutual users can receive timely notifications, create new tasks in a project management tool, or dial a new call.
Insider Details:
Market Opportunity
Left Hook Notes on Marketing Dimensions
With over six million paid business customers and billions of users, G Suite provides a massive audience. Yet the nascent Google Chat “bot catalog” offers fewer than 100 integrations. Eager to attract more entrants to its chatbot marketplace, Google’s team is promoting several SaaS partners in blog posts and press releases.
Customer Base Explained
- 50M+
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- Enterprise ($50M-$500M)
Co-Marketing Options Explained
- External Marketplace
- Social Media
- Press Release / Newsletter
- Email to Users
- Joint Promotion
User Experience
Interface Options Explained
- Internal UI
- Target App's UI
Capabilities Explained
- Point-to-Point
User Experience Notes Explained
G Suite users can discover and add new chatbots from inside their Google Chat UI. While the setup/authorization flow may require UI elements implemented from your app, use of the actual chatbot happens inside the Google Chat app. Once installed, your chatbot can send plain text messages or display information inside “cards.” These cards can both display simple content (i.e. text and pictures) and/or include interactive features like action buttons.