Integration Opportunity:

Shopify is the leading multi-channel commerce platform, from SMB merchants to mega-brands. Over 800,000 businesses use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business, from payments to shipping.

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Insider Details:

Market Opportunity

Shopify’s merchant audience surpassed 800,000 in the fall of 2019 pushing nearly $50 billion in gross merchandise volume annually. Some Wall Street analysts projecting them to cross one million merchants by 2020. Recent Shopify’s public filings reported an average annual subscription revenue per merchant/customer of over $1,300 and growing. While Shopify’s primary marketing tactic is your app’s listing in their directory, Shopify does create content to drive awareness of some apps. Its review system will also reward apps with high customer satisfaction. Also important to note is Shopify’s robust tooling to allow monetization of third party apps.

  • 100K to 1M
  • Very Small (Under $1M)
  • Small (Under $10M)
  • Mid-Cap ($10M-$50M)
  • Enterprise ($50M-$500M)
  • Giants ($500M+)
  • External Marketplace
  • Inside App UI
  • Sales Training

User Experience

  • Internal UI
  • Target App's UI
  • Point-to-Point

Shopify offers several features available to app developers, including:

Merchant Admin-Facing Features
Enables developers to build apps around merchant-facing actions (such as shipping and fulfillment)

Consumer-Facing Features
Gives you full creative control to build customized purchasing experiences for your customers, i.s. fetch data about a single product, create unique checkout experiences, create new customers or modify existing ones

Embed in Shopify
Create seamless user experience for merchants using your SaaS and Shopify by building out data views and workflow actions within the Shopify UI, including the Shopify Admin, POS, Flow, and Online Store UIs.

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