GoToMeeting Video Conferencing

Integration Opportunity:

The venerable GoToMeeting product family claims to have hosted over a trillion sessions in 2019, putting it near the top of the largest video conferencing tools, competing with Zoom, Microsoft Teams, Skype, and Webex. But with only 17 approved third-party apps in the marketplace, there’s a huge distribution opportunity awaiting your SaaS by building a GoToMeeting app.

Launch Faster with Left Hook

Insider Details:

Market Opportunity

LogMeIn’s combined GoTo products support over 28 million users per month, with over 1.5 billion conferencing minutes a month contributing to over 8 million meetings per month, and nearly 20 billion voice minutes per year. While the company doesn’t break this down by product, we suspect GoToMeeting claims a majority of this incredible reach. In early 2020, the GoTo family of products relaunched its integration directory and renamed it the “GoTo Marketplace.” But despite GoToMeeting’s massive reach, only 17 third-party integrations were available in the marketplace as of April 6, 2020.

  • 10M to 50M
  • Very Small (Under $1M)
  • Small (Under $10M)
  • Mid-Cap ($10M-$50M)
  • Enterprise ($50M-$500M)
  • External Marketplace
  • Social Media
  • Press Release / Newsletter
  • Email to Users
  • Joint Promotion

User Experience

  • Internal UI
  • Target App's UI
  • Point-to-Point

GoToMeeting offers a very limited integration user experience. While its Marketplace lists its partner integrations, configuration happens entirely outside the GoToMeeting product.

LeftHookssmall